A-Twitter over Sports Media
Tweet ... tweet. There has been a lot of mention in the sports media lately about Twitter, especially in terms of how popular it has become for athletes. But there is another side to the Twitter story... namely, how it is changing (or not changing) how sports journalists do their jobs. Just as NBA players can Tweet during a game, so can sportswriters. They can also use it to contact sources, confirm information, break sports news and promote their work on other platforms. As part of a new research project, Dr. Mary Lou Sheffer at Southern Mississippi and I are investigating how sports journalists are using Twitter. We don't have any hard data to pass along yet, but some interesting preliminary findings have emerged--
*Twitter appears to be used much more by newspaper/print sports reporters than broadcast (radio and TV).
*Like many new media technologies, Twitter is more often used by younger journalists rather than older ones.
*Sports reporters are firmly multi-platform journalists. The same reporters who have a Twitter account usually have a blog, and also cross back and forth between multiple sports outlets.
It's too early to tell whether Twitter will catch on and become a permanent tool for the sports reporter, or whether it is more of a fad that will eventually fade out. Please feel free to share your thoughts about Twitter and its impact on professional sports journalism ...


