Tuesday, January 25, 2011

More from NAPTE

An interesting morning discussion today with Netflix Chief Content Officer Ted Sarandos at NAPTE in Miami (poolside, no less). Sarandos admitted that Netflix really doesn't concern itself with live sports programming; the company is more of a compliment to that type of programming.

Sarandos also did not think that the company would get into the burgeoning market for classic sports programming, saying it was probably too much of a niche area for Netflix. But he did think creative sports documentaries might have possibilities. Sarandos says Netflix is looking for programming with a long shelf life, but it seems to me that classic sports fits that category.

Sarandos said that within the next year we will continue to see "the explosion of online video," and Netflix is actively transitioning from DVD to streaming. On a typical day, 45,000 of the 100,000 titles in the Netflix library move, which speaks to the incredible volume of business and diverse taste of the audience.

Like almost everyone else at NATPE, Sarandos said the key to the next few years remains the ability to provide great content.


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