more ad encroachment
At the risk of being redundant starting the new year, I feel the need in fairness to lambast ESPN for its December 18, 2006, cover and cover jacket. Last I wrote, I skewered The Sporting News for having a Cingular ad as the false cover. ESPN's covers, at right--properly labeled as a "special promotional issue cover jacket"--feature Ricky Bobby (aka Will Ferrell) from the film "Talladega Nights" as its Sports Figure of the Year. The jacket promoted the movie on all four covers with the real ESPN cover and magazine inside.