JSM Welcomes

The Journal of Sports Media is pleased to announce the addition of Dr. John Fortunato, University of Texas, to its editorial board. John brings a lot of experience and interest to sports media and we look forward to working with him. His UT biography reads: Assistant Professor, University of Texas. Ph. D. Rutgers University. M.A. William Paterson University, B.A. William Paterson University. Dr. Fortunato's current research interest is sports media and aspects of advertising, public relations, and marketing. He is the author of three books: "Commissioner: The Legacy of Pete Rozelle"; "The Ultimate Assist: The Relationship and Broadcast Strategies of the National Basketball Association" and "Making Media Content: The Influence of Constituency Groups on Mass Media." He has also authored articles that have appeared in Public Relations Review, Journal of Sports Managment, Communications and the Law Journal, Fordham Intellectual Property, Media & Entertainment Law Journal, International Journal of Sports Marketing, and the Atlantic Journal of Communication. Before coming to the University of Texas at Austin, he taught for three years at St. Peter's College in Jersey City, New Jersey where he served asÊthe chair of the communication program in 2001-2002. His industry experience includes working for NBC Sports at both the 1992 and 1996 Summer Olympics.

John joins John Carvalho of Auburn, Angela Renkoski of Drake, Keith Strudler of Marist, Howard Schlossberg of Columbia College and Steven McDaniel of Maryland on the JSM board. Thanks to all for their hard work ...