Research of the Week

In the January-February issue of the Futurist, three Northwestern business professors take a look at the future of sports media. They focus on the impact of new technology for sports content providers and argue that such technology has "reinvented the sports media pipeline." Networks no longer have total control of content and power has shifted toward the sports media consumer, who has more choice and options. The content providers are also more empowered, because they can take their messages and programming directly to the consumer.

Not exactly surprising stuff, but still a good read.