CFP: JoS on Athlete Sponsorship

The Journal of Sponsorship has opened a call for papers for a special issue on athlete sponsorship and endorsements.

The journal is seeking manuscripts on athlete sponsorship and endorsements and related topics. These include celebrity management; athlete sponsorship; entertainment personality sponsorship; and celebrities as brands. Other relevant subjects are strategies for sales of corporate sponsorship programs; brand and rights activation; evaluation and measurement; aligning athlete/celebrity sponsorship and brand values; return on investment; athlete sponsorship and PR; combining celebrity and community sponsorship; contract management; and legal and regulatory issues. Related topics such as the sponsorship of professional sports and the role of athletes, either individually or as a team, in those sponsorships are also encouraged.

Deadline for submissions: August 1st, 2011

Review Decisions by: September 15th 2011
Publication Issue: Journal of Sponsorship Volume 5 Number 2
Publication Date: March 2012

You can find more information about submissions here.