Thursday, April 23, 2009

Loose Lips Sink ... USM Football

We talk a lot about technology in this blog, but it's important to remember that even the best technology is limited by how we use it.

The folks at the University of Southern Mississippi got a tough reminder of that this past weekend. Like many schools, USM broadcast its spring football game live on the radio and also streamed it live on the Internet. However, there was a mixup in the audio signals and instead of the game the Internet audience was treated to a raunchy, racially-charged conversation between two radio station employees. There's more on the story here, including the audio.

History is littered with sports media types (and non-sports media types) who have said dumb things into a microphone thinking they were not on the air. Rule #1 in any sports broadcasting class--NEVER say anything into a microphone you wouldn't want to go out over the air. It's hard to believe these guys haven't learned that lesson, but they sure know about it now.


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