Research of the Week
There's a lot of research out there that paints a very dim picture for local television sports. The latest comes from Penn State, which says local sports segments will continue to get devalued. That means less time and resources allotted to a segment that's already been shrinking for several years. It may be that one day the sports segment simply disappears from local television news.
Obviously, this isn't a simple issue and there are several explanations. But I believe much of what's going on is directly related to television consultants. I've never seen or met a consultant who thought local sports had any value, and admittedly, most industry research supports that. The bigger question--if local sports does go away, will anyone miss it?