A Penny for your Video Stream

Video streaming on the Internet is nothing new, but Penny Entertainment has taken it to a new level. The company provides streaming access to athletic events for a host of north Texas schools. Not only sports like football, volleyball and soccer, but also school events like pep rallies and band concerts. In many cases it's possible to watch the event live via the Internet ... just another example of how technology is changing the face of sports media.

The consequences, both good and bad, are intriguing. You can check out a preview of what Penny is doing and decide for yourself.